Scholarly Endeavors

Publication, Presentation, and more

  • Gaggin, K.C. Nonprofit Communications: A Mission-Driven and Human-Centered Approach. Routledge. April 2024

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  • Ready for It?: PR’s AI Era. New York School Public Relations Association. Spring Conference. March 2024.

    Keeping It Reel - The Rise of Short-Form Social Media Video. Panelist and guest of Whitman School of Management. Business Access Media (BAM) conference. October 2023.

    Harmonizing Innovation and Responsibility: PR’s Impact on AI Ethics Policy Development. Public Relations Society of America, Educators Academy Summit in Nashville, TN. October 2023.

    Get Behind the Wheel: Driving Content Using SoMe Analytics. New York School Public Relations Association Spring Conference. March 2022.

    It’s Cookie Time! Girl Scouts of NYPENN Pathways, Annual presentation/training to selected troops about marketing their cookie sales in the digital space. January 2022.

    It’s Cookie Time! Girl Scouts of NYPENN Pathways, Annual presentation/training to selected troops about marketing their cookie sales in the digital space. January 2021.

    What is PR? Emerson College. October 2020.

    PR Writing Workshop: Let’s Get Social. PRSA-CNY educational programming. April 2020.

    It’s Cookie Time!, Girl Scouts of NYPENN Pathways, Annual presentation/training to selected troops about marketing their cookie sales in the digital space. January 2020.

    Millennials: Changing the Landscape of Public Relations. Panel presentation. Syracuse University S.I. Newhouse School of Public Communications. March 2019.

    Now’s the Time to Get Your APR. Panel presentation. Presented at New York School Public Relations Association Spring Conference. March 2019.

    The State of #Sponsored Social Lessons for Practitioners, Brands, Agencies, and Creators. Presented at the Public Relations Society of America Northeast District 2018 PRxNE District Conference in Buffalo, NY. June 2018.

    Personal Branding Workshop at Syracuse University Whitman School of Management. April 2018.

    Public Relations and Refugee Populations. Subject matter expert. Le Moyne College. February 2017.

    Public Relations for Nonprofit Organizations; SUNY College at Oswego. 2016.

    Public Relations: A Tool for Strategic Communication; SUNY College at Oswego. 2016.

    Public Relations for Nonprofit Organizations; Public Relations Department, Syracuse University S.I. Newhouse School of Public Communications. 2013-2016.

    Career panel participant, nonprofit public relations; Public Relations Department, Syracuse University S.I. Newhouse School of Public Communications. 2011-2015.

    Public Relations for Public Agencies & Natural Resource Administration; SUNY College of Environmental Science and Forestry. 2012-2016.

    Social Media as a Driver for Group Membership, DeWitt Rotary Club. June 2015.

    Nonprofits in Central New York – Are they effective and efficient? Terra Science & Education. July 2014.

  • Gaggin, K.C. (in progress). Exploring the role of public relations in refugee integration. Public Relations Review 

    Gaggin, K.C. (in progress). Unmet expectations: Communications barriers to integrations post-resettlement. Journal of International Migration and Integration

  • Gaggin, K.C., Park, K., Lee, J., Kim, S., Buntain, N.K., Domenico, I. M., Canuelas, L.E., Gayle, G., Hu, J., Morntountak, A., Rao, H. L., Wirzburger, A. F., Zhang, J. (2018). “The bag stands alone: Stereotype processing in virtual reality” Presented to the Information Systems Division of the International Communication Association annual conference, Prague, Czech Republic, May 2018. 

    Kim, S., Buntain, N.K., Zhang, J., Wirzburger, A. F., Park, K., Morntountak, A., Lee, J., Hu, J., Gayle, G., Gaggin, K.C., Domenico, I. M., Canuelas, L.E., Rao, H. L., Ri, S. Y. (2018). “Eyewitness: Stereotype priming, memory, and attitude change in a virtual reality environment.” Presented to the Information Systems Division of the International Communication Association annual conference, Prague, Czech Republic, May 2018. 

    Canueles-Torres, L.E., Zhang, J., Gayle, G., Gaggin, K.C., Chock, T.M. (2018). “More than a game? Presence and attitudes about virtual reality.” Presented to the International Society for Presence Research 18th annual conference, Prague, Czech Republic, May 2018.

  • Textbooks

    Smith, R., Tindall, Natalie T. J., Hutchins, Amber, L. Becoming a Public Relations Writer 7th ed. forthcoming, Routledge.

    Thompson, W., Browning, N. Writing for Public Relations and Strategic Communication: The Persuasive Messaging Process. 2022 Cognella.

    Luttrell, R.M., Emerick, S., Wallace, A. Social Media Strategy/Analysis, Public Relations Campaigns, Media Relations, and Public Relations Cases. 2021, Oxford University Press.